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Small Business Marketing - Broadcasting Versus Narrow Casting - A Good Reason To Find Out How To Get On Google Maps
I do believe most small businesses should find out how to get on Google maps if they want to be successful in getting new customers.
You actually have a choice. You can try to find new clients by broadcasting on television, radio, newspapers, and mass mailings. In that case you will be offering your message to lots of people who are not likely prospects. Some of them won't require your product or service. Others already have their favorite dealer or vendor. If you choose a marketing strategy that reaches outside your immediate market area, you will be asking new clients to drive by one or more of your competitors. This is okay, I suppose, should you have a pile of cash, and nothing better to do with it. Or possibly, the lifetime value of your potential client is so high that you can afford the inherent waste of mass marketing.
The alternate choice is known as narrow casting. In this strategy you focus on likely prospects. The simplest, and often cheapest way to do this, is to be where your potential customers are seeking. To let them find you.
Should you have a storefront on the freeway, main street or the local mega-mall, your business signs and overall visibility are excellent ways to be located by the passersby who comes to know who and where you are. But if your market extends outside your immediate area or individual mall location, that might not be enough.
The yellow pages are yet another example of being where people were seeking. What was especially good about the yellow pages is that a very high percentage of the individuals who took the time to open up their telephone book were inspired customers - all set and even desperate to do business.
Because of the value of that urgency and also the corresponding high conversions, the yellow pages became a very profitable business. They can and did charge quite a bit for their display listings. Charges varied by group and community but ran into the $100's to thousands of dollars a month for a lot of businesses. The great thing is that the Google Places Page is free, and has a number of other benefits as well.
But simply because its free, that does not imply its without value. Far from it. Discovering how to get on Google maps which show up when potential customers do a search on their computer or increasingly their mobile phones is important for your success.
There are multiple resources for solid information regarding how to get on Google maps. I know I have composed my own guide that can be acquired from the Kindle store at Amazon as well as my web site. Hunt for "How To get ON Google Maps" on Amazon or Google and check out your options, and then take action.
Google Places Page Facts And Information Can Give Your Small Business A Substantial Leg Up On Your Rivals.
Online marketing has just been reconfigured once again by the changes in Google Places Pages. Those who are quick to act and internet savvy have been handed a huge advantage. This time around, the technophobes will suffer. Now, it turns out they may never need to get a web site.
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