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Google Places Page Facts And Information Can Give Your Small Business A Substantial Leg Up On Your Rivals.
Google Places Page have revolutionized search for local businesses. The handful of clever businesses in virtually every market across the nation will win a huge but possibly temporary benefit as they gain an early adapter advantage by claiming and completing their listings.
Unhappily, many businesses who most need such a service are oblivious to its existence and clueless about how to make it work for them and that is a shame.
What is strange about the new Google Places Search world is that they may never need their own webpage.
They are going to be located today on Google Places pages even if they don't have a web site. Nor does it mean that internet sites are a mistake. We have reached a new inflection point in the tools and strategies required to be a successful marketer in the local marketplace. Those who act now and act correctly will benefit by getting a larger share of the "new" customers in any market.
A web site can offer a lot of advantages, and serve as a great marketing tool and resource for customers. The primary purpose of a web site though for most business was to get seen by new customers. That role will increasingly be taken over by Google Places Page searches.
What was once done by Yellow Pages will now under taken with a Google Places search.
When people want to find a solution to a need, they use the easiest resource they have. In the old days that meant turning to the Yellow pages to find a dentist or auto repair shop if one didn't already have a regular supplier.
These days 80% of the people who search online use Google. More people search online than use the Yellow Pages.
Google understands that the reason Yellow Pages was able to charge such exorbitant fees for ads in their books, was because the people doing the searches were hot prospects ready to buy. Online searchers have the same cachet. They are targeted to the niche they are searching in and are often likely buyers if they find what they are looking for.
The business that is smart enough to take action today is in essence getting the equivalent of an high-priced Yellow Pages ad for free.
To that end, they reward establishments who take the time to fully complete their listings with preferential listing on the so called Google 7 pack or map.
We know from past school work of organic search results, that ranking matters. While not everyone searching will necessarily click on the top ranking, the past shows us that more people click the top ranked result than any other.
There are today countless markets and niches within markets where the word about Google Places search has not penetrated. As a result, today it is very easy for people to get on the top of the Google Places search map. But that will change.
This opportunity is dramatically increasing the need for reliable Google places page information.
And yet while we see more and more businesses taking the time to claim their page, most are not bothering to fill them out properly which is a big mistake. The first steps involves getting their own listing on Google places filled out properly, then to do the same on all the other online directories as well. In addition, in the long run to maintain a high rank online the Google Places Search they will need to secure reviews from satisfied customers. Those of us who study the available Google places page info know that reviews from customers will play a strong role in the rankings as time goes on.
The methods people use to find resources including businesses changes. The reality is that it's not changed at all from the business owners perspective. A local business need to be where the customers are, or where the customers are looking. And so today, its critical to be seen when people do a Google Places search. It is worth your while to learn as much Google places page info as you can.
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